Maria Jimena Antonelli

  • Marketing Specialist
  • Northern Territory, Australia
  • Jan 07, 2019
Full time Marketing

Personal Summary

 

“Entrepeneurial marketing expert with a proven track in running marketing campaigns and increasing market share for leading companies.”

With over 13 years of experience in devising and delivering complex marketing strategies for large national and international brands. I have the knowledge and skills to grow customers bases rapidly and deliver significant growth results. My expertise spans all channels of marketing including online, print, social media and more which gives me a holistic approach and ensures I explore all avenues in the pursuit of attracting target market to any organization.

Work Experience

Marketing Specialist
Apr 2017 - Telefonica Argentina S.A.
  • Coordinating production of marketing and advertising campaigns involving artwork, copywriting, media scripting, social media, website, radio and television, within time and budget constraints.
  • Interpreting and predicting current and future consumer trends.
  • Researching potential demand and market characteristics for new goods and services and collecting and analyzing data and other statistical information.
  • Supporting business growth and development through the preparation and execution of marketing objectives, policies and programs.
  • Commissioning and undertaking market research to identify market opportunities for new and existing goods and services.
  • Advising on all elements of marketing such as product mix, pricing, advertising and sales promotion, selling, and distribution channels.
Marketing & Communications Specialist
Apr 2012 - Nov 2017 SAINT GOBAIN ARGENTINA S.A
  • Managing entire life cycle, starting with strategic planning to unify and strengthen the brand image.
  • Organizing events from concept to completion and evaluation.
  • Assembling the annual marketing and communication budget.
  • Elaborating of surveys through various supports on the opinion of consumers on both the product and its promotional campaigns.
  • Conducting research of user experiences and make any necessary changes to marketing strategy based on results provided in studies.
  • Developing content for promotional campaigns for email, mobile, online media, and other digital solutions.
Global Marketing Specialist
Jun 2007 - Mar 2012 GENERAL ELECTRIC INTERATIONAL INC
  • Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising.
  • Supporting business growth and development through the preparation and execution of marketing objectives, policies and programs.
  • Event Organization: Consulting with clients, managing budgets, booking venues, contacting guests and speakers, promoting the event, and liaising with suppliers.
  • Collection and analysis of information on customer demographics, preferences, and buying habits.
  • Managing Sales Forecast / Market Share Analysis.
  • Managing all phases of new medical equipment development including concept development based on consumer insights, product development/optimization with operations, regional/national launches, and analysis of data to leverage and improve results.
Marketing Specialist
Aug 2004 - May 2007 ITAU BANK S.A
  • Developing product strategy roadmaps, project charters and market requirements based on research.
  • Provision of product support to sales representatives and relationship managers.
  • Ensuring cost accuracy, presenting cost revisions and evaluating pricing actions efficiency.
  • Coordinating and production of advertising campaigns involving media placement within budget constraints.
  • Monitoring and analysis of traffic to the website.
  • Ensuring product readiness and operational delivery and support for new product launches.

Education

Bachelor´s Degree in Marketing
Mar 2000 - Apr 2005 Universidad Argentina de la Empresa